Jonah Ardiel
Business Development Manager @Genesis Centre
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WORK HISTORY
Business Development Manager @Genesis Centre
CA
I lead funding strategy, sponsorships, and external communications for one of Calgary’s largest not-for-profit community hubs, the Genesis Centre. I drive strategic initiatives that ensure the organization’s long-term sustainability, visibility, and community impact.Over six years, my role has grown significantly in both scope and responsibility, now encompassing cross-functional leadership in revenue development, marketing, grant acquisition, community engagement, and organizational strategy.Highlights of my work include:Revenue & Fund Development• Secured $3M+ in grant funding across 30 successful applications across multiple sectors• Launched a digital advertising stream generating $15K annually• Sell static and digital ad placements ($50K+/year) and build custom sponsorship packages• Leading a multi-year capital campaign, including naming rights negotiations• Received four external awards on behalf of the Genesis Centre, primarily in the DEI space• Fostered strategic partnerships with Calgary Hotel Association, Tourism Calgary, Calgary Chamber of Commerce, and various private sector partnersMarketing & Communications Leadership• Lead annual marketing strategy, forecasting, research, and allocate a $20K+ budget• Manage digital (social media, website, SEO), print, and radio (via RedFM) channels• Marketing efforts support steady growth in rentals, drop-ins, and membership sales• Expanded the marketing team from a solo role to a three-person department• Lead editor and content strategist for Lotus Link, a quarterly 32-page community publication homes)• Authored and implemented Genesis Centre’s 2019 and 2025 Strategic PlansCommunity Impact• Founded and oversee the Genesis Community Grants Program ($12K+ annually)• Lead volunteer programming, including weekly fitness classes for older adults• Represent Genesis Centre on multiple nonprofit boards and city-wide coalitions
EDUCATION
University of Calgary
Bachelor of Commerce, Marketing
University of Calgary
Continuing Education- Certificate, Creative Writing
University of Calgary
Bachelor of Arts - BA, Philosophy
ABOUT JONAH ARDIEL
Results-driven professional with 10+ years of experience leading strategic growth, marketing, and community impact initiatives in the nonprofit and social infrastructure sectors. I turn ideas into action — whether that’s securing $4M+ in grant and sponsorship funding, scaling marketing and revenue operations, or crafting stories that drive engagement and investment.In my current role as Business Development Manager at the Genesis Centre, I lead organization-wide initiatives spanning fundraising, marketing strategy, digital engagement, stakeholder relations, and grassroots community development.Alongside my full-time role, I also work on a fractional / contract basis supporting consulting firms, agencies, and mission-driven organizations with:• proposal development• grant writing & fund development• sponsorship strategy• stakeholder communications• publications & annual reportsI’m also a certified group fitness instructor and personal trainer, teaching Spin, HIIT, and seniors’ mobility classes and supporting individuals on their wellness journeys.I thrive in roles that involve writing, relationship-building, strategic planning, and meaningful community outcomes — and I’m especially passionate about projects that improve equity, wellbeing, and social infrastructure.Core Competencies:Strategic Planning • Grant Writing & Fund Development • Content Strategy • Copywriting & Editing • Digital Marketing (Social Media, SEO) • Campaign Development • Stakeholder Engagement • Sales Strategy • Sponsorship Acquisition • Community Development • Public Speaking • Program & Event Management • Cross-Functional Leadership • Governance & Policy j••••••••@hotmail.com
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