Jonah Brown

About Jonah Brown

Whole brain thinker and senior advisor to Fortune 100 firms, with focus on transformation, customer experience, and brand communication in must-win markets USA, China, and Asia-Pacific.Demonstrated C-level marketing and business leadership, design and implementation of compelling campaigns, customer experiences, and growth drivers, and development of audience and touchpoint strategies that accelerate purchase journey wins. Fluent in interpretation of research, real-time analytics, and predictive modeling. Deep C-level automotive and travel category expertise, along with advisory experience for financial services, CPG, media, tech, and energy firms. Automotive roles include brand/integrated campaign and advertising/media strategy, market research, consultative sales (luxury and premium automakers), social networking product management, and strategic planning - in China at Kantar Millward Brown, Mindshare, and PHD - and at Merkle/dentsu and Edmunds Inc. in California.US and EU citizen.Specialties: Data-driven marketing, brand strategy, business consulting, integrated campaign planning, audience identification and segmentation, digital transformation, automotive industry dynamics and innovation, comms planning and global-local comms adaptation, relationship marketing, CX design, market research, advertising effectiveness, e-commerce transformation, cross-media analyses, predictive analytics, business intelligence, China market, Asia/APAC markets, marketing strategy, media planning, digital advertising sales and consulting, channel analytics

Experience

1. Vice President, Industry Strategy

   Merkle

   Sep 2022 — Present · Los Angeles, CA, US

   Integrated strategy lead for brands\' efforts to design and deploy unified, connected, relevant, and resonant customer experiences. Senior leader and collaborator across disciplines: business strategy, insights, brand and comms planning, creative and media/activation strategy, experience design, tech/data strategy, loyalty programs, and operating model and organization design. Focus on key current and prospective Merkle and dentsu clients in auto, travel & hospitality, media & entertainment, and technology categories.

Education

• USC Marshall School of Business

  MBA

• Brown University

  BA, Honors

Skills

• Market Analysis
• Sales Operations
• Online Marketing
• Data Analysis
• Market Research
• Marketing Strategy
• Online Advertising
• Digital Media
• Strategic Partnerships
• Consumer Insight
• Digital Strategy
• Sales Support
• Product Management
• Display Advertising
• Analytics
• Start-Ups