Jona Caberto

About Jona Caberto

Solutions-oriented approach for driving revenue and operational efficiencies through team leadership, process optimization, project management and leveraging system capabilities. Extensive background in digital advertising sales operations and client services. Proven success in leading national teams, both local and remote. Proficient in documenting and training sales processes. Effective collaboration with cross-functional teams. Experience as a key stakeholder for system migrations, training, and adoption.Skills: Growth Mindset | Customer Focus | Sales Process Optimization | Cross-Functional Leadership | Sales Operations | Team Leadership | Staffing | Coaching and Mentoring | Digital Media | Data-Driven Decision Making | Bias for Action | Client Services/Success | Account Management | Training and Documentation | Sales Strategy | Operational Excellence | Problem-Solving | Campaign Optimization and Upselling | Sales Planning & Strategy | Sports Sponsorship & Activation | Presentation | Emotional Intelligence | Communication | Product Strategy | Publisher Media | Project Management Tools: OMS (Operative, AdFront, Adpoint, Order Hub)| Salesforce CRM | Google Ad Manager | DV360 | DCM/GCM360 | Media Ocean/Prisma | Project Management (Jira, Trello, Airtable)| Ad Verification/Measurement (IAS, DV, MOAT)| OKTA | Dayforce | Survey Monkey | Mailchimp | Microsoft Office Suite

Experience

1. Director, Advertising Operations

   United Airlines

   Nov 2023 — Present

Education

• Loyola University Chicago

  BBA, Marketing

Skills

• Integrated Marketing
• Salesforce.com
• Doubleclick
• Social Media
• Operative Dashboard
• Advertising Sales
• Media Planning
• Online Advertising
• Management
• Digital Media
• Marketing
• Advertising
• Display Advertising
• Rich Media
• Sales Operations
• Omniture
• Account Management
• Strategy