Jon Watterson

Manager, Retail Customers @Bimbo Bakeries USA

Denver, CO, US
MOBILE NUMBERS
+18•••••••16

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WORK HISTORY

Oct 2018 — Present

Manager, Retail Customers @Bimbo Bakeries USA

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Denver, CO, US

Manager, Retail Customers: Work with two (2) Buyers in Safeway Denver & Albertsons Intermountain divisions (now combined into one \"Mountain West\" Division) to grow their overall Commercial Bread/Sweet Baked Goods categories and to achieve BBU goals/profitability. Communicate & collaborate daily with all BBU departments, including Field Sales, Finance, Revenue Growth Management, & Sales Planning (Forecasting). Maintain and leverage relationships with Alb Swy field personnel.Key Contributions:• Implemented three Fixture programs in five months at 122-store Safeway Denver (mostly CO/WY) from Oct. 2024 thru Feb. 2025: o Dairy Cooler Shipper/Stack-Base of Thomas/Entenmann’s (41 stores; Oct. ’24)o Rustik Rack (77 stores; Jan. ’24)o Entenmann’s Cake Tables (92 stores; Feb. ’25)• Awarded Summer Bun Program (Supplier) at Swy Denver in 2025, resulting in three permanent Fixtures from May thru Labor Day: Grill Display Ball Park, Shipper Artesano (Buns), Shipper Ball Park • Increased BBU $$ Share at Safeway Denver L24W 2025 (thru Aug. 10):o +6.5 Sweet Baked Goods (+$280.1K)o +0.3 Commercial Bread• Increased Rustik Oven (Artisan) sales from $559K in 2020 (rollout of May ‘19) to $1.98 MM YTD 2025• Implemented best-in-class Sara Lee Artesano bread block in Spring 2022 in Safeway Denver, helping make Artesano (bread) a $1.5M brand in 2024, up from $977K in 2020.• Currently managing transition of Albertsons Safeway’s \"Safeway Denver\" & \"Albertsons Intermountain\" Divisions into one entity (“Rocky Mountain”)

EDUCATION

1997 — 2001

Princeton University

Bachelor of Arts, History

SKILLS

Sales ManagementMicrosoft OfficeSalesWholesaleMerchandisingResearchBusiness StrategyCategory ManagementSocial MediaMicrosoft WordAccount ManagementKey Account DevelopmentPricing StrategyCustomer ServiceMicrosoft ExcelMicrosoft PowerpointMicrosoft OutlookLeadershipMarket PlanningPromotionsPricingBusiness PlanningKey Account Management

ABOUT JON WATTERSON

Sales Leadership • Communication • Leadership • Influence • Client Satisfaction •…

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