Jon Ward

About Jon Ward

I am a Chief Marketing Officer and P&L leader who scales consumer subscription and data-driven platforms in complex, highly regulated, and trust-based categories.Across leadership roles at 23andMe, eHarmony, Sidecar Health, and PeopleConnect, I have driven end-to-end growth across brand, acquisition, pricing, lifecycle, and international expansion. My work has included scaling businesses to $400M+ in revenue, growing customer bases to tens of millions of users, and materially improving unit economics through pricing strategy, subscription design, and channel optimization.I specialize in situations where growth is constrained by structural or organizational bottlenecks, not just marketing execution. I focus on diagnosing the true drivers of CAC and LTV performance, aligning cross-functional teams around economically grounded plans, and balancing topline acceleration with long-term brand durability.I have built and led large, multidisciplinary marketing organizations spanning performance, brand, creative, analytics, and international teams. I partner closely with product, finance, and data leaders to ensure marketing is not a service function but a core driver of enterprise value.Earlier in my career, I was a management consultant at McKinsey & Company and earned my MBA from Northwestern’s Kellogg School of Management, with concentrations in marketing and finance. Today, I am particularly focused on how AI and advanced analytics can increase decision velocity, creative leverage, and capital efficiency inside modern marketing organizations.

Experience

1. Chief Marketing Officer

   Peopleconnect

   Apr 2025 — Present · San Diego, CA, US

   Lead marketing across a portfolio of large-scale consumer data businesses focused on people search and identity theft protection.• Own brand, acquisition, lifecycle, SEO, affiliates, paid media, and analytics across multiple business units.• Partner closely with CEO and CFO on growth planning, unit economics, and long-term value creation.• Advancing subscription-led and trust-based growth models across the portfolio.

Education

• Williams College

  BA, English Literature

• Northwestern's Kellogg School of Business

  MBA, Finance, Accounting, Marketing