Jon Bogart

About Jon Bogart

I build the analytics infrastructure that helps hospitality brands understand what’s working across their digital products — and make better decisions faster. At Travel + Leisure Co, I lead digital product analytics across five brands (Club Wyndham, WorldMark, Extra Holidays, Sports Illustrated Resorts, and T+L corporate), managing everything from Snowflake data pipelines and GA4 measurement architecture to custom executive dashboards and the reporting frameworks that drive decisions at the leadership level. My biggest current workstream is standing up the analytics framework for VOYA, T+L’s AI-powered chatbot serving 334K+ timeshare owners. I designed the end-to-end engagement funnel (population → access → opens → conversations → bookings), built a three-tier user engagement classification model, conducted session duration analysis across 13,500+ conversations to establish correct performance baselines, and deliver daily executive readouts and interactive dashboards that track the chatbot’s business impact.Beyond AI analytics, I build Snowflake SQL pipelines for cross-channel funnel analysis, member engagement segmentation, and inactive member reactivation modeling. I’ve created a 155+ KPI data dictionary, a 12-initiative digital portfolio tracker with automated GA4 data pulls, customer survey sentiment dashboards, and a reusable HTML/JS design system (Plotly.js charting, dark/light mode, collapsible filters) that powers reporting across the entire brand portfolio. Before T+L: Harley-Davidson (cloud CDP architecture,$400K automation savings), Darden (Python fraud detection saving $250K/yr, competitive intelligence scrapers across locations), Universal Orlando (revenue management for 6 properties, 5,200 rooms). Stack: GA4 · Snowflake · BigQuery · Firebase · Looker Studio · Power BI · Fullstory · Quantum Metric · Python · SQL · HTML/JS · Google Apps Script Always interested in connecting with folks working at the intersection of analytics engineering, AI product measurement, and hospitality/travel.

Experience

1. Digital Product Analytics Manager

   Travel + Leisure Co.

   Sep 2025 — Present

   Lead digital product analytics for Travel + Leisure Co.’s portfolio of five hospitality brands, building the data infrastructure, AI measurement frameworks, and executive reporting systems that inform product and business strategy.• Designed and built the end-to-end analytics framework for VOYA, an AI-powered chatbot serving 334K+ owners — including a multi-stage conversion funnel, three-tier engagement classification model, session duration analysis (13,500+ sessions), and interactive performance dashboards with behavioral segmentation, trend analysis, and daily executive slide decks.• Architect Snowflake SQL pipelines (CTEs, window functions, medallion-pattern staging) for cross-channel funnel analysis, inactive member reactivation modeling, and engagement segmentation across GA4 session, search, and booking data marts.• Build and maintain 12+ custom analytics tools spanning Looker Studio, Power BI, and bespoke HTML/JS applications — including a Digital Portfolio Initiative Tracker (12 initiatives, automated GA4 data sync via Apps Script), Sports Illustrated Resorts Sales Dashboard (cascading filters, 3-way benchmarking), and a Club Wyndham Survey Sentiment Dashboard (1,435 responses, NPS tiers, topic heatmaps, AI-driven comment classification).• Created a 155+ KPI data dictionary as an interactive HTML reference tool with search, collapsible navigation across 11 data domains, and GA4 metric mapping — standardizing definitions across brands and stakeholder groups.• Developed a reusable dashboard design system (DM Sans/JetBrains Mono, card-based layouts, dark/light mode, Plotly.js, count-up animations, collapsible sidebar filters) deployed across 10+ executive-facing dashboards.• Scoped Snowflake MCP integration for AI-assisted analytics workflows and designed EDW ingestion architecture (raw → silver medallion pattern) for onboarding new data sources including payment and booking authorization systems.

Education

• University of Central Florida

  Bachelor's degree, Hospitality Administration/Management

  2010 — 2015