Jon S.
CMO, Gtm Leader & Head of Customer Data & Technology @Alvarez & Marsal
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WORK HISTORY
CMO, Gtm Leader & Head of Customer Data & Technology @Alvarez & Marsal
Global responsibility for all go-to-market strategies and operations, including direct and indirect team members and a global network of third party service providers that support each of the individual business units with marketing and client objectives• Developed and presented the plan and strategy for a new marketing function and obtained consensus from leadership to initiate the ground up build and development of the global marketing function, establishing the capabilities of marketing and prioritizing the development and implementation of new capabilities and technologies including website and digital channels, digital advertising, client data management standards, data analytics and market intelligence, content distribution and promotion, CRM (Salesforce.com) and related• Responsible for global market risk and reputation management, leading a global network of PR agencies and using supporting technologies to identify and anticipate potential risks and strategies
EDUCATION
Kennesaw State University - Michael J. Coles College of Business
B.S., Marketing
SKILLS
ABOUT JON S.
A seasoned executive with a 25-year track record in architecting and leading global go-to-market, sales, and marketing organizations, primarily within premier professional services firms. His core expertise lies in driving large-scale transformation, leading complex post-merger integrations, and building high-performing teams and scalable operational models from the ground up.ACHIEVEMENT HIGHLIGHTS• Successfully transformed multiple, global marketing and business development functions into a global, turnkey service providers, providing go-to-market leadership, impacting revenue and brand awareness• Led the creation and development of multiple, global sales and marketing organizations, requiring the implementation of continuous improvement initiatives, design of new programs in new markets, expanded client relationship management plans and delivered millions in revenue • Architected multiple global Salesforce.com transformations to drive commercial excellence. Delivered significant improvements in pipeline visibility, client data integrity, and process efficiency, leading to enhanced management reporting and analytics• Spearheaded post-merger integrations of multiple sales and marketing organizations. Achieved significant cost savings and operational efficiencies by streamlining teams and standardizing processes, directly enabling the successful execution of go-to-market objectives• Advanced the charge to implement a shared services structure to support global service delivery, including organizational and process design, technology selection and implementation
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