Jon Spaulding

About Jon Spaulding

An exceptional marketing, communications and media solutions professional with a proven record of success. An excellent leader of peers and manager of subordinates. Never complacent; and energetic and innovative in growing expectation levels for performance. Demonstrates a solid understanding of the reciprocal nature between strategic planning, sales and marketing. Solid communications and public relations skills with active involvement in the community. Equally strong and comfortable with financial analysis, which rounds out a remarkable acumen in business matters.Specialties: Marketing (inbound and outbound) utilizing multiple platforms, traditional and digitalContent creation, development, generative AI applications and CMS platformsSocial Media growth and engagementMarket research analysis and applicationProject and event managementBusiness plan development and executionFinancial/ROI analysisMedia and agency relations, negotiationSales development, training, and promotionPublic relations, business writing, press releases, media relations

Experience

1. Director of Marketing

   Greek Peak Mountain Resort

   Feb 2022 — Present · Cortland, NY, US

   Greek Peak Mountain Resort, Central New York’s largest ski resort, was founded in 1958 and has remained at the leading edge of the ski industry with fifty-five trails (44 ski slopes and 11 glades), six chair lifts, two surface lifts, a beginners’ slope, and terrain parks. The four-season family resort is located in New York’s scenic Finger Lakes region, conveniently just minutes from Interstate I-81. Under new ownership, the mountain has many new amenities and recent investments including The Lookout at Hope Lake, a stand-alone indoor/outdoor event space overlooking a beautiful lake and mountains, Carvers Steakhouse in Hope Lake Lodge, Trax Pub and Grill restaurant with an expansive square foot deck in the main ski lodge, Waterfalls Spa, a quad chairlift, updated ski and board equipment in the rental shop, a state of the art ski and board tuning facility, and new in Summer 2022, the Greek Peak Campground at Hope Lake.• Chief marketing and branding officer, assisting with operations with executive team• Inbound and outbound marketing strategies focusing on content marketing, CRM and customer engagement metrics, return on ad spend (ROAS) and return on investment (ROI) for media buys• Maintain a strong focus driving revenue, incremental sales, and audience engagement while working cross-departmentally to achieve organization goals and KPIs• Develop and manage departmental budget, personnel, external media, business memberships, trade shows and business expos• Demonstrate abilities to balance strategic planning, marketing and sales, and media relationships• Balance priorities in managing people, analyzing financials and creating opportunities for innovation• Develop wrap up reports to share with sales partners, internal teams, colleagues, and ownership• Manage internal communications and external messaging with B2B and B2C partners

Education

• State University of New York Cortland

  BA, Economics/Managment Science