Jon Sowers

About Jon Sowers

I’m a sales and market development leader with more than a decade of experience building brands, leading teams, and driving growth across the beverage industry.I’ve had the opportunity to grow markets from the ground up — scaling revenue, expanding distribution, and developing partnerships that last. My leadership style is hands-on and collaborative; I believe the best results come from investing in people and building cultures where teams want to win together.Over the years, I’ve helped drive multi-state growth for brands like LALO Tequila, Deep Eddy Vodka, and Red Bull, working closely with distributors, suppliers, and executive teams to create scalable strategies that stick.I’m passionate about combining strategy with execution — whether that means designing a new program, mentoring a team, or finding creative ways to connect great products with the right consumers.Always looking to keep learning, keep growing, and keep building brands that people love.

Experience

1. VP - Central Region

   Lalo Tequila

   Jan 2025 — Present

   Led a regional team of 8 across four states, focusing on sales and operational execution. • Partnered with RNDC and executive leadership to develop scalable growth strategies. • Achieved remarkable revenue growth from $5M to $32M in 2.5 years, with 30-40% YOY growth. • Expanded market volume from 25K to 95K cases, doubling the account base through new channels.

Education

• Georgia Southern University

  Bachelor of Science (B.S.), Sports Management

  2009 — 2013

Skills

• Event Planning
• Customer Service
• Sales
• Marketing
• Event Management
• Facebook
• Social Media Marketing
• Social Media