Jon Searle

About Jon Searle

Dynamic leader with vision, passion and record of accomplishments built on the ability to create stories that fuel consumer demand globally. Possesses natural ability to quickly adopt and apply new concepts that will translate into personal and company growth.SUMMARY Global Brand Management Digital Marketing Strategic Planning Consumer Insights Experience Operations

Experience

1. Americas Retail Fuels Brand Lead

   ExxonMobil

   Nov 2025 — Present · Spring, TX, US

   Steward the Exxon, Mobil, and Esso brands across the Americas, driving retail fuel growth through brand-led market strategy. • Develop and execute comprehensive communication, brand, and research plans to support business objectives across the Americas.• Ensure data-driven decision making by leveraging consumer insights, market research, and performance analytics.• Collaborate closely with external agencies and a Managed Service Provider (MSP) to deliver high-quality, on-brand marketing initiatives.• Manage and optimize marketing budgets, ensuring efficient allocation of resources and alignment with strategic priorities.• Support the execution of brand programs across retail channels, including digital, in-store, and experiential marketing.• Maintain brand governance and ensure alignment with global brand standards and guidelines.• Monitor and report on brand performance metrics, providing actionable insights and recommendations.• Serve as a brand ambassador, fostering strong relationships with regional business teams and partners.

Education

• Linfield University

  BS, Pyschology

• Ohio University

  Master of Business Administration (MBA), Sports Adminstration

  2011 — 2013