Jon Paul
Digital Asset Manager @RH
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WORK HISTORY
Digital Asset Manager @RH
Vancouver, BC, CA
As a Digital Asset Manager within the creative operations team, I contribute to the end-to-end management of digital creative assets across marketing, eComm, and retail channels. I’ve played a key role in introducing automation into asset creation workflows and building data-informed systems that transform metadata and production metrics into actionable insights for stakeholders.Key Contributions: • Automated Workflows: Designed and implemented automated systems for asset creation, naming, metadata tagging, and batch image processing—reducing manual production time and increasing overall efficiency. • Scalable Asset Management: Maintained and optimized the DAM platform, handling +200k product images and creative assets while upholding metadata standards and naming consistency. • Cross-Team Coordination: Collaborated with creative, retouching, and marketing teams to ensure asset readiness, version control, and on-time delivery through JIRA-tracked requests and automated file prep workflows. • Data Analysis & Insights: Created tracking dashboards using Google Sheets and Excel to analyze asset lifecycle data, retouching costs, and metadata quality. Generated weekly reports that supported planning, prioritization, and process improvements. • System Optimization: Contributed to the upkeep of bug and enhancement logs and worked closely with developers to implement data-driven improvements to DAM workflows and system usability. • Asset Reconciliation: Played a key role in library clean-up efforts, leveraging automation to identify duplicates, standardize metadata, and re-ingest legacy content for improved structure and accessibility.
EDUCATION
Anglia Ruskin University
2:2, Business Management
SKILLS
ABOUT JON PAUL
A Digital Asset Management (DAM) professional with 20+ years of experience helping organizations structure, scale, and optimize their digital content ecosystems. I specialize in building efficient, future-proof systems for creative operations—whether that’s managing large-scale asset libraries, implementing metadata standards, or automating workflows across the asset lifecycle.My background spans luxury retail, enterprise software, and global sports and lifestyle brands, where I’ve contributed to everything from DAM governance and taxonomy strategy to hands-on asset tagging, reconciliation, and migration.I’m particularly passionate about automation and data: I’ve developed and implemented a range of automation scripts and tools to streamline asset creation, metadata tagging, and delivery processes—freeing up teams to focus on higher-value creative work. I also build reporting systems that translate production and usage data into actionable insights for stakeholders, helping to inform strategic decisions and improve operational efficiency.At the core of my work is a drive to make digital content more organized, discoverable, and impactful—by aligning DAM systems with real-world business needs, creative team workflows, and long-term strategic goals.
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