Jon M Roth

About Jon M Roth

A magazine editor turned copywriter turned creative concept lead.I got my start in glossy magazines at Condé Nast and Hearst.(Raise your hand if you, too, have been personally victimized by “The Devil Wears Prada.”) In my last role, as Style Editor at Esquire, I focused on fashion, beauty and wellness, profiling designers, perfumers and founders, curating editorial for the magazine’s Style section, and editing our yearly supplement, The Big Black Book, all for a national readership.Then, I switched gears. Curious to see what things were like on the other side of the editorial/advertising divide, I joined the Creative Studio at Coach as a copywriter, starting with more performance-driven copy on site and email, and eventually moving into a concept role where I’ve had an integral part in helping to evolve the brand’s voice.Today, I’m closely involved in the strategic messaging that underlies our most important initiatives, from purpose-led seasonal campaign films with a global reach to partnerships with organizations like the WNBA. Whether I’m pitching taglines for major campaigns or turning out social copy on the fly, I always do so with an eye toward clear, impactful messaging that sticks with you long after you’ve stopped reading.

Experience

1. Senior Manager, Copy & Editorial, Concept & Campaign

   Coach

   Aug 2021 — Present

   Work strategically to answer marketing briefs with creative concepts for key seasonal campaigns Liaise with executive creative director Stuart Vevers to craft runway show concepts and collection notes Responsible for drafting all press releases related to global campaigns and seasonal collections Write and workshop quotes and speeches as needed for the executive leadership team Manage one direct report and work cross-functionally with Marketing, Design, PR and Creative teams Coordinate with global partners to ensure campaign concepts resonate within regional markets Partner with UX and Web3 teams to further our campaign storytelling with AR and in the metaverse Create copy style guides and ensure consistent tone across storefronts, site, email and social Script videos for YouTube and social, and create discussion guides and prompts for talent Support Coach’s purpose-led content, including Coach Conversations and Pride campaigns Help to compile bi-annual trend reports for Creative and Design teams Part of product naming and launch team for new products and lines

Education

• Vassar College

  Bachelor of Arts, English

  2006 — 2010

• The Lawrenceville School

  High School Diploma

  2002 — 2006