Jon Langborgh

NASCAR Digital Senior Director | Analytics & Optimization

Role: Sr Director, Digital Optimization at NASCAR
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

About Jon Langborgh

Jon Langborgh is Sr. Director of Digital Optimization & Analytics at NASCAR, where he leads a team of analysts responsible for NASCAR\'s digital media KPI measurement, website optimization, strategy and UX.He has over 15+ years experience building and managing a team of analysts supporting multiple lines of business and corporate clients, while utilizing a broad range of multi-level tools and platforms.A data-driven leader with years of experience as a manager, mentor and practitioner across digital marketing disciplines for financial services enterprises and across the sports and entertainment industry.Advanced skills in Adobe Experience Cloud (Analytics, CJA, Target, Audience Manager), Excel, Google Analytics and advanced analytical techniques used to measure customer journeys and increase user engagement.

Experience

Sr Director, Digital Optimization
NASCAR
Nov 2022 — Present · Charlotte, NC, US
Responsible for global digital analytics, product analytics, master data management (MDM), and regulatory compliance across 55+ Company, Team, and Track websites/mobile apps in support of eCommerce and Digital Marketing.• Directs and manages enterprise digital analytics team within NASCAR’s Analytics and Insights organization, a group responsible for delivering actionable insights, business intelligence, and trending analysis of the company’s digital performance and user and fan behavior to stakeholders. • Acts as key subject matter expert and thought leader for data processes, data governance, analyses, visualizations, and presentation of key learnings to senior executives. • Manages the multi-million dollar digital analytics budget and all partner/vendor digital contracts.

Education

St. John Fisher University
Bachelor's, Communications

Skills

Data Warehousing
Optimization
Database Marketing
Online Marketing
Lead Generation
Ms Office Suite
Customer Acquisition
Mobile Marketing
Online Advertising
Ppc
Competitive Analysis
E-Commerce Optimization
Sem
Multi-Channel Marketing
Interactive Marketing
Campaign Management
Business Development
Digital Marketing
Mediaplex
Web Analytics
Analytics
Omniture
E-Commerce
Affiliate Marketing
Email Marketing
Analysis
Microstrategy
Segmentation
Management
Google Analytics

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