Jon Goldsmith

WORK HISTORY

EDUCATION

ABOUT JON GOLDSMITH

I am a media planning specialist with a 360-degree perspective of the discipline, having worked at leading agencies such as MediaCom & Craft Media, as well as in client-side roles at Sky, the UK’s largest advertiser. I have big brand experience, playing a key role in BrewDog’s transformation from a niche craft beer brand to a mass-market player. I successfully launched new products in tech & telecom sectors, for Sky Q & Sky Mobile & in the competitive FMCG space for FeverTree’s Cocktail Mixers range.My dedication to fostering talent has made me a leader people want to work with. I’m a self confessed process-geek, I seek new ways to tackle challenges & improve how teams work. I’m known for being calm under pressure & have a reputation as a “client whisperer” for my ability to build trust & strong client relationships. This creates an environment for my teams to excel, consistently producing high-quality work that drives growth for both clients & agencies. The things I do best- Planning: I take pride in delivering the highest standards, empowering my teams to evolve and improve continuously. By fostering collaboration across planning, strategy, and creative, I ensure media planning drives impactful results- Stakeholder management: I get great satisfaction in helping those around me make the best decisions possible. I do this by simply ensuring my recommendations are grounded in clear insight and strong rationale- Leadership: I take great pride in seeing my teams progress and coaching them to fulfil their potential. I have experience designing and implementing new ways of working to get the best out of my teams and the people they collaborate with. From my experience of managing agencies, I also understand how to get the best from client / agency relationships- Collaboration: Having worked in complicated matrix organisations I understand that success is dependent on your ability to forge strong relationships and work effectively with different groups (and types) of people. I have experience working closely with a diverse range of teams including Marketing, Proposition, Commercial, Insight, Agency and Procurement.