Jon Gibs
Group Director Media Insights and Measurement Services at Walmart Connect
- Role
- Group Director, Media Insights and Measurement at Walmart Connect
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jon Gibs
With over 20 years of experience in data science, strategy, platform development and…
Experience
Group Director, Media Insights and Measurement
Jan 2024 — Present · US
Leads the Media Insights function at Walmart Connect, overseeing strategy, operations, and execution for advertiser measurement and analytics services.Delivers actionable insights that help advertisers optimize investment across the full funnel—leveraging first-party data, incrementality, creative analytics, and more.Champions innovation in retail media measurment, shaping how Walmart Connect and its partners think about media performance, customer behavior, and business impact.Designs and evolves scalable service models, balancing high-touch strategic support for JBP partners with automation and self-service for the broader advertiser base.Partners cross-functionally with Sales, Account Management, Category Strategy, and Product to embed measurement into planning, execution, and optimization workflows.Drives the measurement learning agenda, helping advertisers identify knowledge gaps, design tests, and apply insights to future campaigns.Supports go-to-market strategy by translating insights into compelling narratives that influence client pitches, executive conversations, and thought leadership.My work sits at the intersection of analytics, storytelling, and business strategy—ensuring that insights not only inform, but drive, results.
Education
Clark University
Bachelor's degree, Geography
1992 — 1996
University at Buffalo
Master's degree, Geography
2000
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