Jon Fioravanti
Senior Manager Nam - Us Integrated Marketing Campaign Deployment @施耐德电气
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WORK HISTORY
Senior Manager Nam - Us Integrated Marketing Campaign Deployment @施耐德电气
Responsible for developing and executing Schneider Electric US deployment strategy across Paid Search, Organic Social and Email / Marketing Automation channels. Ensuring the presence of the Schneider Electric brand in all the communication channels we find our target audiences through the management of an in-house deployment team and ownership of multiple agency-based relationships. • Strategy definition – across all areas of deployment (social media, paid search, marketing automation/email), define and implement effective and measurable strategies to effectively communicate our campaign, product and thought leadership messaging to our target audiences. Explore new channels of deployment as appropriate and ensure that agency and in-house support is trained and enabled to deliver the most successful outcomes. • System of management – develop and maintain a system of management for the deployment team inclusive of yearly and quarterly planning, stakeholder/requestor training, ad-hoc and regular measurement and performance evaluations and go-forward recommendations. • Agency management – drive strategic partnership with our agencies of record supporting social media, email, paid search, etc. to ensure best-in-class execution of our marketing tactics across these areas. This includes agency identification, negotiation, and contract initiation (where appropriate), budget management, ways of working development and communication and performance evaluation.
EDUCATION
University of Rhode Island
Communications Studies, Bachelor Of Arts
SKILLS
ABOUT JON FIORAVANTI
Experienced digital marketer with a demonstrated history of working in the marketing and…
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