Jo Dean

WORK HISTORY

EDUCATION

SKILLS

ABOUT JO DEAN

I am a strategic communications and marketing leader with over 10 years’ experience creating and executing programmes for companies in EMEA and APAC. I help companies to create strategies that drive growth in B2B and B2C channels and translate their brand into simple narratives that influence client / employee behaviour. I am especially focussed on helping brands to prioritise sustainability so they do the right thing, and tech, so they scale up efficiently.I have a content background - having written and directed content in advertising, fashion, sport, media, entertainment and finance, and covered topics as varied as Aussie rules, investing and start-ups. These experiences have made me versatile and attuned to writing content with a clear purpose.In marketing I have overseen strategy, creative briefs, complex projects and used social or programmatic campaigns, and analytics to get the right message across. I also enjoy research and am as comfortable using data to inform persuasive communications as I am creating punchy ad copy. My training in InDesign, WordPress and video editing ensures my copy and visuals speak harmoniously.My love of words goes beyond lip service. I have taken courses in investigative journalism, travel writing and creative writing, and am interested in how language shapes culture. I am bookish, always having multiple reads on the go between editions of New Philosopher. I learn French, Spanish and enjoy live lectures given by luminaries like Alain De Botton, Geoffrey Robertson QC and the Dalai Lama.To get a sense of how I work and think, below are some familiar indicators- Myers-Briggs | introverted, intuitive, feeling, perceiving (INFP)- Birkman Strengths | insightful, selectively sociable, thoughtful, reflective, optimistic (high blue)- Herrmann Brain Skills | creative, synthesising, artistic, holistic, conceptual (high yellow)- Gallup Strengths | empathy, intellection, adaptability, strategic, ideation- Luminosity strongest ability | problem solvingHead Of Communications · Associate Director of Communications · Head of Marketing · Marketing Communications Manager · Marketing Director · Marketing Lead · Internal Communications Manager · Sustainability Marketing · Sustainability Communications