Jolynn Kennedy
Global Product Marketing Manager at Siemens | B2B Digital Transformation | Content Strategist | Go-to-Market Leader
- Role
- Global Product Marketing Manager, Siemens Smart Infrastructure, Building Technologies Automation at Siemens
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jolynn Kennedy
k••••••••@gmail.comI\'m a passionate strategic integrated marketing professional leading the charge to produce digital sales demand generation, more new customers, and brand advocacy for organizations. An energetic leader with go-to-market experience in both inbound and traditional marketing disciplines, I am proven at generating sales through data-driven marketing, uniting B2B digital marketing strategy with creative, meaningful messaging and content consumed during the buyer\'s journey.I offer in-depth experience developing digital content engagement strategies for software / hardware targeting the technical / scientific engineer, plant manager, EHS, maintenance, or facility director buyer personas in industrial manufacturing including building automation software/hardware, IoT, fluid handling, pulp & paper, mining, renewable energy, CNG natural gas compression, chemical, pharmaceutical, power generation, financial services, and technology sectors. My skills also include product marketing roadmaps, go-to-market strategies, and stakeholder management, with a background in dealer/distributor, national accounts, and end-user channel marketing strategies.Marketing tactical expertise:* product marketing roadmaps;* digital marketing campaigns;* pipeline orchestration;* digital transformation strategy;* buyer\'s journey mapping;* web content;* brand advocacy;* account based marketing (ABM);* product launches;* full-funnel content marketing SEO;* email nurturing campaigns;* webinar lead-gen;* sales enablement online training;* pull-through dealer marketing, loyalty programs and training tools;* environmental sustainability marketing;* persuasive digital storytelling;* copy writing;* video development;* website development and UX / CX enhancement;* e-commerce;* buyer personas;* social media;* ad retargeting / geotargeting;* analytics of marketing ROI;* interpretation of intent behavioral data;* marketing tech automation stack;* digital/design agency outsourcing;* global project management;* budget management;* sales training development;* marketing automation / MarTech roadmap; and * change management/Six SigmaTogether, we can make a difference for your business by reaching your customers and prospects with humanized, meaningful, problem-solving stories that inspire customers and convert into sales growth in an increasingly digital business environment.
Experience
Global Product Marketing Manager, Siemens Smart Infrastructure, Building Technologies Automation
Nov 2020 — Present · Chicago, IL, US
Develop strategic digital go-to-market product launch and growth plans for smart building automation systems (BAS software / hardware), from Siemens Smart Building Infrastructure. IoT building automation software/hardware delivers critical building data insights to improve operations for schools, health care facilities, industrial plants, life sciences, data centers, commercial buildings, and much more. Execute demand generation campaigns, value proposition development, and content strategies to support product growth for building engineering control technology, BAS software/hardware, digital transformation, building cybersecurity, and healthy buildings.
Education
Southern Illinois University, Carbondale
Bachelor of Science
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