Jolisa Lowe

About Jolisa Lowe

As a Manager of Data and Analytics, I specialize in transforming complex datasets into actionable insights that support strategy, improve efficiency, and guide high-impact decision-making. With experience at IPG Mediabrands working for USPS, New York Lottery and Henkel Clients- I’ve worked on large-scale forecasting, campaign benchmarking, and client-facing measurement presentations, ensuring that data not only informs but also drives business outcomes.Previously, I built a strong foundation in analytics through the Financial Development Program at Dell Technologies, where I honed expertise in financial analysis, reporting (Excel & Power BI), forecasting, and special pricing strategy. This combination of financial and data analytics experience enables me to bridge the gap between technical detail and strategic vision.I bring a passion for precision, a keen eye for detail, and a commitment to continuous improvement. I thrive in dynamic environments where analytical skills are crucial and collaboration is key.I’m always eager to connect with fellow professionals, exchange insights, and explore opportunities for innovation, growth, and data-driven impact.

Experience

1. Manager, Growth Analytics

   IPG Mediabrands

   Oct 2025 — Present · New York, NY, US

   As Manager of Growth Analytics, I drive strategic insights and growth for clients such as Henkel through comprehensive measurement, research, and competitive reporting. I specialize in designing, executing, and interpreting analytics and research initiatives—including brand lift studies, campaign performance evaluations, and competitor benchmarking—to optimize campaigns and guide business strategy. By translating complex data into actionable insights, I ensure stakeholders can make confident, informed decisions that maximize impact.Key Focus Areas & Skills: • Leading measurement and research initiatives, including brand lift studies, campaign performance evaluations, and consumer insights research. • Maintaining and optimizing Tableau dashboards and Excel reporting to track KPIs, campaign metrics, and growth initiatives. • Overseeing data pipelines and ensuring data accuracy, integrity, and accessibility for research, analytics, and competitive reporting. • Presenting research findings, competitive insights, and data-driven recommendations to Henkel stakeholders to guide brand strategy and growth initiatives.

Education

• Edward R. Murrow

  High School Diploma, Communication Arts

  2014 — 2018

• Clark Atlanta University

  Bachelor of Business Administration - BBA, Finance, General