Jolin Lingyuxiu Zhong
Head of Growth Germany @SHEIN
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WORK HISTORY
Head of Growth Germany @SHEIN
Berlin, DE
EDUCATION
HEC Paris
Master of Business Administration - MBA, Strategic Marketing
Hunan University
Bachelor's degree, Business Administration and Management, General
ABOUT JOLIN LINGYUXIU ZHONG
Digital Marketing Expert with extensive experience across diverse industries and global markets, I excel in driving marketing growth, leading strategic initiatives, and optimizing performance. My career spans roles in e-commerce, consumer goods, and strategic marketing, with a focus on digital acquisition and performance marketing. I have experience in conducting:Performance Marketing & Campaign Management: Orchestrated high-budget digital acquisition campaigns across northern EU countries, ensuring alignment with revenue, ROAS, and CM goals. At EMMA SLEEP GmbH, I managed a substantial monthly budget, utilizing paid search, social, affiliates, and influencer marketing, and introduced programmatic TV buying for numerous countries, resulting in significant positive outcomes.Strategic Market Analysis & Innovation: Developed comprehensive growth strategies underpinned by in-depth market studies and competitive analysis. At L\'Oréal SA, my holistic multi-year growth strategies significantly increased revenue. At JMGO, I led a team to grow e-commerce revenue substantially through performance channels and enhanced marketing automation efficiency dramatically.Innovation & Market Expansion: Spearheaded digital transformations and innovative marketing strategies to drive market penetration and revenue growth. At GOWILD TECHNOLOGY, I boosted DAUs and GMV through strategic consumer research and A/B testing.
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