Jolina P.

Business Development Manager, Kerastase and Shu Uemura @L'Oréal

NY, US

Develop a long term growth strategy to achieve new partnerships:o Work with internal data to generate accurate forecasting of sales volume and new client acquisitions. o Develop and maintain a rolling target list of potential new salon clients. Validate salon potential by utilizing golden square criteria. o Execute ongoing meetings with salon partnership prospects, identifying salon and brand opportunities.o Develop new partnership agreements by including Salon Emotion, Digital, LEVEL, and Social Media. o Work with brand education partners to schedule demos to secure new business and achieve national objective. • Maintain a long term growth strategy with existing salon clients on a consistent basis to include:o Prepare a 6-month strategic sales plan to ensure the achievement of company goals.o Evaluate client growth through the analysis of sales patterns and treatment purchases.o Consistently service salons with education and marketing/treatment strategies to ensure success.o Communicate opportunities for innovation to management.o Observe Salon trends that may indicate the brand’s need to shift and evaluate in order to achieve improved sales and better serve our salon clients.o Maintain and develop comp door growth by building and sustaining strong relationships with existing salon clients.• Communicate and implement corporate objectives and programs as designed.• Manage all operational responsibilities for sales and education within the assigned geographic territory.

Ryerson University

Bachelor of Commerce (B.Com.), Global Management and Finance