Jolie Kesler

Director of Demand Generation @Cyera

Building demand generation program as one of the first marketing hires at a high-growth tech startup- Managing paid advertising programs and partnerships, resulting in 187% reduction in CPL, and 91% lead to MQL conversion rate - Supervising SEO efforts, resulting in #1 page results for target keywords within less than 6 months - Managing website strategy and updates, resulting in over 1200% increase in website conversions year over year - Owning webinar program, including creation of a monthly product demo webinar, resulting in 182% increase of inbound MQLs - Organizing demand generation budget and reporting, reporting on KPI and budget performance to present key stakeholders - Maintaining content calendar and strategy, including creation of multiple weekly marketing assets - Collaborating cross-functionally with product, research, sales, customer success, and business development - Supervising business development strategies and outreach, creating personalized and automated outreach for inbound leads - Operating and optimizing tech stack including Webflow, Marketo, Salesforce, Zoom Webinars, Asana, Monday, ZoomInfo, Clari, Cyera is the cloud data security company that gives businesses context and control over their cloud data. Our mission is to empower security teams to enable innovation, securely. As the industry’s most advanced cloud data protection platform, Cyera instantly provides companies a strong baseline for all security, risk management, and compliance efforts and ensures the entire organization operates with the same policies and guardrails. Backed by leading investors including Sequoia, Accel, and Cyberstarts, Cyera is defining the way companies do cloud data security.