Jolie Cina
Director of Marketing @Planned Companies
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WORK HISTORY
Director of Marketing @Planned Companies
Parsippany, NJ, US
Reporting to EVP. Partnering closely with sales leadership, responsible for corporate marketing strategy and execution in support of annual sales goal and overall brand presence and market positioning. Deliver messaging focused on core values and the expertise of 125 year-old brand across customer segments and market verticals. Achieve success in lead generation, pipeline development, communication and modernization of corporate brand.Achievements include-Responsible for over $13MM in new pipeline growth-Responsible for MQL that have resulted in $4MM in sales-Consistently exceeding weekly MQL KPI metric up to 100%-Grew social media audience over 20%-Email open rates up YOY over 27%-Marketing campaign design, analysis and optimization-Responsible for new lead growth and customer retention campaign-Completed rebrand for Healthcare service vertical-Executed corporate website updates and enhancements-Redevelopment of the Learning Management System brand presentation-Oversight and management of corporate Sales and Marketing budget-Maximize efficiency with AI usage
EDUCATION
Ithaca College, Roy H. Park School of Communications
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT JOLIE CINA
AWARD WINNING STRATEGIC MARKETING LEADER ACROSS MULTIPLE INDUSTRIES | DELIVERING PIPELINE GROWTH, BRAND ENGAGEMENT & HIGH-PERFORMANCE TEAMSAccomplished marketing executive with 20+ years leading successful marketing programs across S&P 100 companies, medium-sized firms, and agencies. Expertise in omnichannel GTM campaigns, rebranding, and cross-functional leadership. I have a versatile background that spans diverse industries including healthcare and insurance, retail, real estate, ecommerce, travel and tourism, and agency. Proven success in driving pipeline growth, and delivering measurable ROI across B2B and B2C audiences. Skilled in building high-performing teams, navigating change, and developing innovative go-to-market strategies for multicultural and international markets.AREAS OF EXPERTISEStrategic Marketing & BrandingOmnichannel Campaign ManagementDigital MarketingCross-Functional CollaborationCreative Strategy & ExecutionFinancial Oversight & ROIB2B & B2C MarketingMulticultural & International ProgramsHigh-Performing Team LeadershipAgency & Vendor Management CAREER HIGHLIGHTS+Led corporate rebrand and marketing automation, boosting email open rates by 50% and pipeline by 89% YOY.+Led award-winning website launch+Developed first strategic marketing plan at driving awareness and contributing to $300M corporate revenue.+Delivered $90K new revenue through digital campaigns and rebrand, supporting $24M annual revenue with a 17% EBITDA margin.+Managed $3M tourism marketing budget driving millions of global visitors and boosting sales by over ft.SPECIALITIESOmni Channel Marketing | Brand Development | Marketing Strategy | Creative Direction | HubSpot Marketing Hub Implementation | Digital Marketing | Multicultural Marketing | Cross-Functional Team Building & Leadership | Communications | Content Marketing | Budget Management | International Marketing | Travel | Event Marketing | Message Development | Writing | Audience Segmentation INDUSTRY EXPERIENCEEcommerce | Healthcare | Insurance | Retail | Real Estate | Travel & Tourism | Agency | CPG
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