Jolene Sonshine
Vice President, Canada Communications @Sun Life
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WORK HISTORY
Vice President, Canada Communications @Sun Life
EDUCATION
Humber College
Certificate, Public Relations
York University
Bachelor of Arts (B.A.), Psychology
ABOUT JOLENE SONSHINE
A big thinker with an eye for the details, I am a proven marketing-communications leader with almost 20 years of experience. I excel at creating strategic marketing plans that are rooted in strong storytelling, compelling visuals and grounded in analytics to drive action and build brands. I pride myself not only on my exceptional work-ethic and results, but my ability to counsel c-suite executives and create followership at all levels of the organization. Colleagues describe me as bold, direct, optimistic, and curious – I am unafraid to be the first to speak, to take on the tough project or to come up with the idea that propels an organization forward.I believe that:Integrity rules | Relationships matter | People are your best asset, so nurture them | Anything is possible, so start from a place of ‘yes’ | True marketing power comes when creativity and insights collide Key areas of expertise:Leadership, Campaign Strategy, Creative & Content Strategy, Media Relations, Executive Thought Leadership & Profile Building, Social Media Strategy, Corporate Social Responsibility, Crisis Communications & Government Relations, Employee Engagement, Budget & Vendor Management
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