Jolene Goicoechea

About Jolene Goicoechea

Strategic and results-oriented Executive Sales Leader with 15+ years of success driving growth within the Consumer-Packaged Goods (CPG) and retail technology sectors. Consistently exceeds aggressive double-digit revenue quotas while building and leading high-performing, cross-functional sales organizations. Proven ability to close complex, high-value annually—with leading CPG brands and top-tier retailers including Albertsons, WinCo, Giant Eagle, TopCo, and The SaveMart Companies.Expert in leveraging CPG insights, shopper data, and emerging technology to craft scalable go-to-market strategies that strengthen customer partnerships and deliver measurable ROI. Adept at managing enterprise-level contract negotiations, optimizing sales operations, and aligning internal teams around strategic growth goals. Known for fostering a culture of accountability, innovation, and execution, and for translating data into strategic action plans that drive revenue and market share.

Experience

1. Vice President, Global Cpg Insights Business Development

   SymphonyAI

   Mar 2024 — Present

   Lead our Global CPG Insights New Business Development Center of Excellence. I am seen as a key resource for selling across our organization and with that have been asked to formalize the collaboration and sharing of best practices as it relates to CPG Insights New Business sales. Furthermore, drive standardization of how we approach New Business to achieve our company financial goals, while carrying a double-digit quota for my team and me. In this role, I work to establish broker partnerships within multiple retailer accounts across our portfolio. I have a proven record of creating CPG monetization plans that allow for speed to adoption and long-term growth.Effectively lead the efforts for all new business for our largest retailer account. Meet with perspective clients to showcase our toolset as well as build strong working relationships with them, that allow for future renewals within our organization. Own and manage all contract negotiations, including creation and review, also working cross-functionally when needed to ensure proper legal coverage. In conjunction with my primary function of sales/new business, I have all broker partners positioned under me, with one direct report, effectively becoming the broker manager for our partnerships. Lead consultant style efforts with broker partners and their clients to ensure effective utilization of our tools across their portfolios. Key focus is ROI for current and future clients as a means of retention.

Education

• Gonzaga University School of Leadership Studies

  Masters of Organizational Leadership , Concentration in Change Leadership

  2018 — 2020

Skills

• Sales Management
• Advertising
• Budgets
• Program Management
• Supply Chain Management
• Vendor Management
• Retail
• Hiring
• Procurement
• Income Statement
• Negotiation
• Project Management
• Planograms
• Strategy
• Pricing
• Team Building
• Management
• Inventory Management
• Inventory Control
• Coaching
• Training
• Customer Satisfaction
• New Business Development
• Strategic Partnerships
• Account Management
• Time Management
• Business Planning
• Operations Management
• Grocery
• Business Analysis
• Competitive Analysis
• Forecasting
• Team Leadership
• Supply Chain
• Leadership Development
• Merchandising
• Financial Analysis
• Purchasing
• Process Improvement
• Profit