Jolene Fincher
Senior Business Development Manager @Expedia Group
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WORK HISTORY
Senior Business Development Manager @Expedia Group
Costa Mesa, CA, US
ResponsibilitiesManage over 20 airlines and their marketing & advertising strategy on Expedia Brands. Proficient in developing and executing ad campaigns across diverse media products, including Audience Extension, Display, Native, Sponsored Listings, Video, Social Media, and Connected TV, supported by robust reporting and analytics for partners.Represent leading travel brands such as Expedia, VRBO, Orbitz, Cheaptickets, Travelocity, Hotels.com, and Hotwire.Manage a $8M territory focused on Domestic & International Airlines, delivering strategic, data-driven campaigns that maximize ROI.Key AchievementsConsistently achieve 100% of sales goals with 20% YoY growth, driving significant revenue expansion.Deep relationships with key domestic & international airlines on both marketing & distribution teams.Developed integrated, cross-platform advertising programs that enhanced brand visibility and engagement for airline partners globally.Recognized for leveraging advanced targeting and analytics to optimize campaign performance and deliver measurable results.
EDUCATION
Western Michigan University - Haworth College of Business
Bachelor of Business Administration - BBA, Business
ABOUT JOLENE FINCHER
I’m a highly accomplished digital sales executive with over 25 years of experience in advertising and media sales. My career spans leading brands and platforms, where I’ve consistently delivered integrated, cross-platform advertising solutions that drive measurable results.I specialize in digital media strategy, including Audience Extension, Display, Native, Sponsored Listings, Video, Social Media, and Advanced TV—supported by robust analytics and reporting. With a proven track record of managing multimillion-dollar territories and achieving 100%+ of sales goals with double-digit YoY growth, I thrive in competitive, fast-changing environments.What sets me apart is my deep network of agency and client relationships, combined with a commitment to understanding each partner’s objectives and delivering tailored solutions that maximize ROI. Whether it’s travel, CPG, healthcare, or lifestyle brands, I bring strategic insight, creativity, and execution excellence to every campaign.
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