Jolanta Reynolds

About Jolanta Reynolds

Senior B2B growth and go-to-market marketing leader focused on supply chain, logistics, and AI-powered automation. I build marketing engines that turn clear positioning into pipeline, and pipeline into ARR and long-term enterprise relationships.I work at the intersection of operations, engineering, product, sales, and customers, translating complex platforms like warehouse automation, WES, logistics networks, and healthcare/specialty supply chains into simple, credible narratives that operators, IT, and executives can act on. Then I turn those narratives into focused programs that help win and grow large, multi-stakeholder accounts.Over nearly 20 years, I’ve led marketing for AI-driven warehouse automation, logistics, healthcare logistics, and industrial tech businesses—supporting 3× ARR growth, 5× enterprise ACV expansion, PE-backed transformations, and major enterprise wins. My work spans positioning, ICP definition, sales enablement and deal support, ABM and demand programs, and executive storytelling.I’m especially interested in helping traditional supply chain and industrial companies modernize their story and GTM motion, using data and AI where it actually adds leverage, while keeping the operational credibility and reliability their customers expect.I also write a LinkedIn newsletter on AI-powered product marketing and GTM, where I share practical workflows and lessons from applying AI in complex B2B and supply chain contexts.

Experience

1. Vice President, Marketing

   Invia Robotics

   Jul 2023 — Present

   Led brand, product marketing, and go-to-market (GTM) strategy for an AI-powered warehouse automation company serving enterprise customers across logistics, retail, and healthcare.Developed and executed marketing strategies that elevated brand visibility and positioned the company as a recognized leader in AI-driven warehouse automation.Partnered closely with C-suite leadership to craft and deliver strategic narratives that supported major enterprise wins and long-term market positioning.Owned product and solution marketing for enterprise buyers, defining use cases, messaging frameworks, and solution positioning that supported complex, multi-stakeholder sales cycles.Expanded brand reach and engagement through thought leadership, earned media, and large-scale industry activations, including MODEX, ProMat, and the inVia Picking Challenge.Implemented a marketing and RevOps framework (MQL → SQL → Closed-Won) to improve pipeline visibility, lead attribution, and alignment between Marketing and Sales.

Education

• Hunter College

  BA, Political Science / Media Studies

  2001 — 2005

• University of Silesia in Katowice

  MA Program, Journalism and Political Science

  1996 — 2000

• Zicklin School of Business

  MBA, Marketing and International Business

  2008 — 2013

Skills

• Sales Management
• Advertising
• Budgets
• B2b
• Social Media
• Social Media Marketing
• SEO
• Web Design
• Crm
• Public Relations
• Logistics
• Customer Satisfaction
• Management
• Operations Management
• Account Management
• Content Marketing
• Marketing Strategy
• Project Management
• Strategy
• Marketing
• Leadership
• Contract Negotiation
• Start-Ups
• Online Marketing
• User Interface Design
• Online Lead Generation
• Strategic Planning
• Business Development
• Marketing Management
• Email Marketing
• Marketing Communications
• Lead Generation