Jo Knight Dutkewich
Founder and CEO @The 30k Club
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WORK HISTORY
Founder and CEO @The 30k Club
Victoria, BC, CA
https://jo-knight-dutkewich.mykajabi.com/
EDUCATION
Nottingham Trent University
BA Hons, Business and Quality Management
City Technology College
International Baccaulaurete, Business Management, World Literature, Arts and Culture, Spanish, Maths, Chemistry
Land Rover
Black Belt
University of Leicester
Master of Science (MSc), Leadership of Excellence
SKILLS
ABOUT JO KNIGHT DUTKEWICH
If I’m so smart… why can’t I make enough money?That was the question that used to wake me up at 3am.Because on paper, none of this made sense.I had decades of corporate experience.I’d helped some of the best companies in the world make a LOT of money.I had business experience. Coaching experience. A proven track record.And then I started my own coaching business…and crashed. Hard.At my lowest point, I was making less than $2k a month.Today, I run a business doing consistent $30k–$40k months working 20 hours a week.I’m 48.I have three kids.I’m introvert AF.And I’ve built this with a small audience.So no; this isn’t about age, energy, personality, or going viral.Working for myself was the most humbling experience of my life.What I learned (the hard way) is this:Smart coaches don’t struggle because they’re bad at what they do.They struggle because being brilliant doesn’t automatically translate into income when you’re selling yourself.No one prepares you for that part.Today, I help smart but under-earning coaches scale to consistent $20k–$30k+ months—so they never, ever have to go back to corporate.This isn’t theory. It’s lived experience — and it gets results.Client results:• David made $120k in 2 weeks in his first year• Karen 4×-ed her monthly income within 8 weeks• Jessica made more in her first month than in the previous 12 months combined• Pamela (Australia) doubled her prices and landed her first US clients within 4 weeks• Anna doubled her prices and sold multiple high ticket offers in 4 weeksNo cold marketingNo sleazy sales tacticsNo pretending to be someone you’re not.Just:• sharp positioning• confident pricing• decisive execution• and the psychological work smart people avoid until they can’t anymoreI’m ex Rolls-Royce Plc, Founder & CEO of The Profitable Coaches Club, and I built a multi six-figure coaching business after failing at it first.If you’ve ever thought,“I know I’m good… so why isn’t this working?”You’re exactly who I help. Go to the Featured section to watch the free trainingor DM me “SCALE”.
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