Jo Kelly
Global Head of Content Strategy, Innovation and Product Development @Twitter
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WORK HISTORY
Global Head of Content Strategy, Innovation and Product Development @Twitter
Los Angeles, CA, US
Leading Twitter\'s global content sales and content product teams. Partnering with the world\'s top publishers to help advertisers align with premium content.
EDUCATION
University of Liverpool
MA, Victorian Literature English
University of Liverpool
Bachelor’s Degree, English Literature
ABOUT JO KELLY
Content and commercial leader with nearly 20 years experience leading international organisations in global tech, product and editorial. Areas of Expertise: • Sponsorships • Content Innovation • Editorial Strategy • Content Strategy • Journalism • Content Storytelling • International Campaigns • Digital Marketing • Business Development • 3rd Party Partnerships • Product Development • Content Development • Content Acquisition • Content Monetisation • Partnership Management • Publishing Partnerships • News Industry • Sports Industry • Entertainment Industry • Content Editorial • Localisation • Country Expansion • Product Launches • SEO • Contract Negotiation • Board Liaison • Creative Development • Media Planning • Campaign Analysis • Social Media Strategy • Analytics • Executive Leadership • Programmatic • Content Marketing • Influencers • Creators • Program Management • Line Management • KPI setting • Tech Roadmaps • Leadership • Digital Value Creation • Commercial Leadership • Content Specialist • Content Product • Content Pricing and Packaging • Deal Negotiation • Change Management • Product Director • Commercial Director • CRO • VP Content • Commercial Director • VP Sales • VP Business Development •CCO • Editorial Director
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