Jojo Joy
MARKETING AND SALES Professional
- Role
- Marketing Manager at Sonarome Private Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Jojo Joy
I’m a marketing and business growth professional who enjoys building growth, understanding consumers and turning insights into commercial impact. With experience across sales, international business and marketing, I’ve developed a well-rounded perspective on how strategy, execution and customer relationships work together to create sustainable growth. I’ve led brand transformation, portfolio strategy, global marketing communication and major trade shows, while shaping flavour concepts and product stories that position the brand as an innovation partner.My foundation in sales and international business development across the Middle East, Africa and Far East strengthened my interest in customer understanding, problem-solving and opportunity creation. I thrive at the both sales and marketing, where market needs, growth strategies and commercial outcomes meet. I enjoy collaborating with diverse teams, turning insights into strategy and creating marketing that builds trust, loyalty and long-term business value.If you feel, I could be a strong addition to your team, please feel free to connect with me at: k••••••••@gmail.com
Experience
Marketing Manager
Jul 2024 — Present · Bengaluru, IN
Led and mentored the marketing team while fostering a culture of collaboration, creativity and innovation. Spearheaded the complete Branding Transition Project, driving full-scale brand migration and organisation-wide communication alignment. Successfully planned and executed major trade shows and industry events such as Brews & Spirits, BAPA and Fi India, overseeing concept development, booth strategy, visitor engagement and end-to-end marketing execution. Developed and rolled out holistic marketing strategies for flavours and fragrances across domestic and international markets, while directing the creation of high-impact marketing collateral including brochures, presentations, packaging, digital campaigns and B2B content. Monitored key performance metrics, sales trends and customer feedback to refine strategies and maximise ROI. Conducted market research, competitive benchmarking and consumer insight studies to support innovation, product development and marketing investments. Stayed ahead of evolving industry trends, regulatory changes and consumer preferences to proactively steer marketing direction. Collaborated closely with cross-functional teams across R&D, Sales, QC and Global departments to translate market needs into flavour briefs, product concepts and successful commercial execution.
Education
Alva's College of Education
Master's degree, M.Sc industrial psychology
2015 — 2017
MES College, Malleshwaram
B.Sc., Psychology, Botany & Zoology
2015
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