Joi Mann
Multimedia Designer | Social & Marketing Strategist | Photographer
- Role
- Graphic Designer - Growth at IPSY
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Joi Mann
Graduated from Savannah College of Art and Design with a Bachelor of Fine Arts in Graphic…
Experience
Graphic Designer - Growth
Jun 2025 — Present · Santa Monica, CA, US
Design high-converting growth ads across Meta, TikTok, and Pinterest, consistently optimizing based on engagement metrics such as CTR, CAC, and LTV.• Create static and motion-based ad assets for paid campaigns, contributing to increased user acquisition and retention through A/B and multivariate testing.• Collaborate cross-functionally with copywriters, creative directors, and growth marketing teams to develop visually compelling ad creative aligned with brand goals and performance data.• Lead rapid-fire creative experimentation sprints to uncover visual strategies that drive conversions, scaling top-performing designs across channels.• Managed and maintained a dynamic design system and growth style guide to ensure brand consistency and ease of iteration across campaigns.• Use Figma and Adobe Creative Suite to develop pixel-perfect assets, making real-time edits during live review sessions with marketing stakeholders.• Develop ad campaign pitches in collaboration with creative leadership, contributing original visual concepts tailored for virality and relevance across social platforms.• Tracke and document design wins and key creative insights to inform future ad strategies and contribute to team-wide knowledge sharing.• Applied knowledge of beauty industry and current social trends to create relatable, click-worthy content that resonates with diverse consumer audiences.
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