Joia Calderaro
Performance Marketing Manager @Cintra, a Ferrovial company
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WORK HISTORY
Performance Marketing Manager @Cintra, a Ferrovial company
Austin, TX, US
Hired to support 2026 growth planning through full-funnel creative strategy and messaging for Google Ads and social media, provide website audits with UX recommendations, and develop content programs like NextPass’s first UGC creator initiative to boost awareness, engagement, and acquisition. Tasked with aligning stakeholders, optimizing paid media, and turning customer survey insights into actionable marketing strategies.
EDUCATION
Eastern Connecticut State University
Communicatons, minor in Business
SKILLS
ABOUT JOIA CALDERARO
I help brands grow by combining strategic media planning with compelling, creator-driven content. With 15+ years in integrated marketing across Beauty, Personal Care, Home, and Health & Wellness, I’ve led large-scale campaigns that drive sales, strengthen brand loyalty, and resonate with audiences.Known for solving complex marketing challenges, negotiating effectively, and ensuring every message hits the mark, I thrive at turning insights into measurable results. Based in Austin, TX, I’m seeking opportunities to innovate and lead in the evolving marketing landscape. Let’s connect! J••••••••@gmail.com
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