Joi-Louise Hall
Content Creator & Youtube Partner @YouTube
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WORK HISTORY
Content Creator & Youtube Partner @YouTube
US
Audience Growth: Orchestrated a data-driven content strategy that grew the subscriber base by 260%(from to 7,250+) over a three-year period- Demographic Targeting: Built and maintained a highly specific community, successfully capturing a 87.3% female audience through tailored engagement and trend analysis- Platform Expertise: Manage end-to-end production for reaction-based commentary, navigating copyright frameworks and monetization policies as a verified YouTube Partner- Content Curation: Monitor streaming trends across Netflix, Amazon Prime, and Disney+ to identify high-traffic opportunities for new content- Production Pipeline: Oversee all stages of video production, including filming, audio syncing, and editing reaction content focused on major streaming releases- Community Management: Cultivate an active community of subscribers, maintaining high retention rates through consistent interaction and brand voice- Brand Growth: Scaled channel reach by leveraging SEO best practices and social media trends, resulting in a 3.6x increase in total following- Strategic Planning: Analyze YouTube Studio metrics to optimize thumbnail CTR (Click-Through Rate) and average view duration, leading to sustained channel growth.
EDUCATION
New Jersey City University
Bachelor of Business Administration - BBA, Marketing
The Wood Tobe Coburn School
Associates of Occupational Studies, Fashion/Apparel Design
ABOUT JOI-LOUISE HALL
I’ve realized that my \"superpower\" isn\'t just managing inventory—it’s managing the momentum of a business.In my current role, I act as the connective tissue for a complex subscription model. I oversee the journey of every item from the moment it hits the warehouse through cleaning, testing, photography, and pricing, until it finally goes live. By aligning seven different cross-functional teams, I ensure our \"Receipt-to-Publish\" process isn\'t just fast, but flawless.Beyond the spreadsheet, I am a builder of community. As ERG Chair, I lead the charge in creating space for Black employees to thrive. I believe that a truly efficient business is one where the processes are streamlined and the culture is inclusive. I’m a firm believer that when you get the \"people\" part right, the \"process\" part follows.
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