Joi G.

About Joi G.

I am a Global Marketing Operations and Digital Transformation leader with 10+ years of experience scaling marketing technology, optimizing revenue processes, and leading high-performing teams across enterprise and SaaS environments. My career has centered on building the digital, data, and operational foundations that enable organizations to deliver exceptional customer experiences while accelerating growth.I specialize in transforming complex systems and cross-functional workflows into scalable, efficient, insight-driven programs. From leading global teams and re-architecting MarTech ecosystems to advancing analytics, governance, and automation maturity, I partner closely with Marketing, Sales, Product, IT, Finance, and Executive leadership to align strategy with measurable business outcomes.Across my roles, I’ve:• Built and led global teams of 10+ across regions and disciplines• Directed enterprise-wide MarTech transformations, improving performance and accuracy• Elevated digital, CX, and automation capabilities to drive pipeline efficiency and growth• Established analytics and attribution frameworks informing multimillion-dollar investment strategies• Optimized workflows that improved speed-to-market, conversion, and customer engagement• Championed governance, compliance, and data integrity across complex environmentsMy leadership approach blends strategic vision with operational rigor — empowering teams, simplifying complexity, and driving execution with accountability and clarity. I thrive in collaborative environments where innovation, digital experience transformation, and data-driven decision-making are core to success.I am passionate about building organizations where technology, people, and process work together to create scalable growth engines — and where customer-centricity is embedded into every digital touchpoint.If you’re interested in connecting on digital strategy, marketing operations leadership, revenue architecture, or transformation initiatives, I’d love to connect.

Experience

1. Global Manager of Marketing Operations & Automation

   Hitachi Vantara

   Mar 2021 — Present

   Global Strategy & Governance•Directed enterprise-wide Marketing Operations strategy, aligning people, processes, and platforms to enable scalable growth and improving pipeline efficiency by 25%+ globally.•Built and scaled a 10+ member global team, defining operating models and governance that increased campaign throughput by 35%.•Drove collaboration across APAC, EMEA, and DACH, eliminating duplicative processes and reducing campaign cycle time by 25%.MarTech & Data Infrastructure•Led a multi-year MarTech transformation, including a Marketo re-implementation, improving system reliability by 40% and reducing SLAs by 30%.•Directed integration governance to achieve 99.9% data accuracy, enabling scalable connectivity and new revenue growth.•Managed a multi-million-dollar global MarTech budget, securing $2M+ in vendor savings and reinvesting into growth initiatives.Analytics & Executive Enablement•Built attribution models and analytics frameworks influencing $50M+ in annual GTM investment strategy.•Delivered executive-level reporting to CEO, Finance, Sales, and Product leaders to shape strategic priorities.•Designed global enablement programs, reducing stakeholder ramp time by 40%, accelerating best-practice adoption across 50+ users.

Education

• Wright State University

  BA, Marketing, Psychology

• Keller Graduate School of Management of DeVry University

  Master’s Degree, Management Information Systems, Cybersecurity