John Zoglin
El Camino Health Board Member; Band of Angels Investor
- Role
- Board Member at El Camino Health
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About John Zoglin
Digital Marketing, Lead Generation and eCommerce ExecutiveBuilt and Marketed World Class Enterprise and Consumer Applications sites since the mid-90’sKey Competencies and Experiences • Strategy and Execution• Social and Mobile Media/Platforms• Digital Analytics• Account Based Marketing (ABM)• Customer Experience Optimization• SEM, SEO and Affiliate driven Sales• A/B, Multivariate Testing• Product Marketing• Branding• Exceed business goals• eMail Marketing• Cross Functional Team Leadership Major Accomplishments• Created agile IBM Demand Gen team with Ogilvy that reduced digital marketing cost per registration by > 25% • Increased average ROAS by 18% by applying disciplined, statistically oriented testing for IBM clients including 3 of top 5 US department stores as well as other industry leading specialty retailers • Re-engineered Dell.com global product management process: on-time delivery expanded from 0 to 67% while budget quadrupled to $28 million • Surpassed online lead generation goals for channel and direct sales teams by 40% at Bay Networks • Developed relationships that generated Forrester Report and DEMO conference invitation that led to receiving $18M Series B up-round for Netli
Experience
Board Member
Apr 2007 — Present · Mountain View, CA, US
Current Member of Quality and Patient Experience Committee and Investment Committee.Past Board Chair; Past Chair of Finance, Governance, Executive Comp and Audit and Compliance Committees
Education
Harvard University
Bachelor of Arts (B.A.), Economics
Stanford University Graduate School of Business
Master of Business Administration (MBA)
Skills
- Web Analytics
- Affiliate Marketing
- Sem
- Product Management
- Competitive Analysis
- Analytics
- Product Marketing
- Online Marketing
- Email Marketing
- SEO
- Digital Marketing
- Lead Generation
- Strategy
- E-Commerce
- Cross-Functional Team Leadership
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