Johny Costa
Category Manager @Union Trading Co
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WORK HISTORY
Category Manager @Union Trading Co
My responsibilities enabled me to achieve a profitable performance and development of Home Furnishing and Travel accessories for brands such as Roncato and Parker as the category head, where i have successfully sourced and developed new products, lowered cost by +30%, created competitive pricing in market for high demand and profitability, managed stock allocations as per age/inventory, have provided sales team briefing and training, drafted store planograms and branding, formulated pricing/discounts along with marketing communications and activations over omni channel campaigns to increase the reach and equally raising the bars of our product quality and services. Tasks Accomplished:* Maximized sales by 25% YOY and profit margin by additional 20% YOY * Managed and negotiated terms of contract with suppliers * Optimized products and services as per market demand * Analyzed, reported sales, budgeting and forecasting for more growth * Increased sourcing of suppliers by 50% for more options and lower costs * Developed and delivered a successful and demanding promotional strategy * Tracked and reacted to competitor activity, whilst monitoring market fluctuations and trends * Building and maintaining excellent working relationships with key manufactures & suppliers * Managing stock holding & aged stock within agreed KPI’s * Working cross-departmentally to deliver best strategy * Managing and developing an Assistant Buyer * Able to successfully negotiate trading and extended ranges * Supplier management skills, ability to build strong, professional relationships with all Account Managers * Confident in communicating and presenting to any level of management.* Strong analytical and communication skills Goals Achieved:* Lowered cost of purchase and manufacturing by 30%* Reduced aging inventory to increase cash flow * Increased sales by 25% YOY * Sourced 50% new suppliers
EDUCATION
Griggs International Academy
Bachelors in Business Administration, Business Administration and Management, General
Indian Public School, Kuwait
Higher Secondary, Commerce
SKILLS
ABOUT JOHNY COSTA
Experienced for 12+ years in retail industry, in luxury automobile sector (Audi, BMW…
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