John Xilas

About John Xilas

I am a strategic Sales Executive ( Director) who turns around underperforming markets to…

Experience

1. Immediate Consumption Area Manager - La & Area North

   Keurig Dr Pepper Inc.

   Oct 2016 — Present · San Fernando, CA, US

   Coach/develop a team of direct reports while ensuring a culture of learning and development exists throughout the organization • Develop customer programs designed to improve consumer’s visibility of branded products• Built brand loyalty and brand value while achieving sales objectives within an established budget • Local Customer Marketing Programming• Manage and measure systems of profitability and volume by channel• Manage outlet execution to Company standards through assigned personnel

Education

• California State University -Northridge

  Bachelor of Arts (BA), History

  1987 — 1989

• LA Valley College

  Associate of Arts (AA), History

  1983 — 1987

Skills

• Key Account Development
• Account Management
• Leadership
• Competitive Analysis
• Selling
• Profit
• P&L Management
• Alcoholic Beverages
• Iri
• Grocery
• Retail Category Management
• Consumer Insight
• Operations Management
• Beverage Industry
• Retail
• Supply Chain
• Strategy
• Demand Planning
• Customer Insight
• Forecasting
• Sales Management
• Sales
• Key Account Management
• Sales Presentations
• Merchandising
• Spectra
• National Accounts
• Management
• Brand Management
• Cross-Functional Team Leadership
• Market Planning
• Direct Store Delivery
• Food
• Nielsen
• Beer
• Pricing
• Sales Operations
• Pricing Strategy
• Collaborative Leadership
• Income Statement