John Lauer

About John Lauer

Visionary marketing leader with over 25 years of experience in leading data-driven multi-channel programs to amplify demand generation and pipeline growth. Consistent record of developing successful marketing programs to drive transformative growth and innovation at scale, including customer acquisition, cross-sell, upsell, and retention. Adept at marketing strategy, agile digital marketing transformation, demand capture and creation, ABM, AI innovation, and customer revenue generation. Strong leader with high-level communication and presentation skills, business acumen and strategic vision desires challenging marketing leadership position.

Experience

1. Director of Demand Generation

   AEM

   Jan 2022 — Present · Germantown, MD, US

   Head up multi-channel demand generation initiatives, utilizing data-driven segmentation and ABM tactics to boost net new lead acquisition and accelerate pipeline growth.• Managed, hired, and mentored a team of demand generation marketers and SDRs to drive qualified pipeline and revenue creation.• Fostered marketing innovation with AI integration, outbound SDR sequence optimization, and data-driven insights.• Integrated marketing automation and intent data into demand generation programs, enabling hyper-targeted outreach that accelerated lead-to-opportunity conversion rates.• Designed and executed a comprehensive ABM strategy targeting high-value enterprise accounts across multiple verticals, increasing pipeline contribution from target accounts and accelerating deal velocity.• Developed quarterly marketing plans, aligned with sales and go-to-market leadership, that innovated new tactics including co-marketing partnerships, content syndication, behavioral nurture campaigns, and outbound prospecting motions.

Education

• Commonwealth University-Bloomsburg

  Master of Business Administration (M.B.A.), Marketing

  1994 — 1995

• Commonwealth University-Bloomsburg

  B.S. Business Administration, Management

  1989 — 1993

Skills

• Online Marketing
• Strategic Planning
• B2b
• Adobe Photoshop
• Account Management
• Television
• Web Analytics
• Integrated Marketing
• Adobe Illustrator
• Sem
• Ppc
• Strategy
• Email Marketing
• Salesforce.com
• Copywriting
• SEO
• Lead Generation
• Vendor Management
• Blog Marketing
• Advertising
• Organic Search
• Brand Management
• Marketing Strategy
• Marketing Communications
• Photoshop
• Social Media
• Traffic Building
• Comparison Shopping Engines
• Keyword Analysis
• Direct Mail
• New Business Development
• Corporate Blogging
• Domain Name Registration
• Trade Shows
• Search Engine Submission
• Competitive Analysis
• Management
• Creative Direction
• Brand Awareness
• Social Media Marketing