John Laird

About John Laird

I\'m an industrious professional with a lot of experience in marketing, entertainment, and media. My career kicked off in 2007 as a Promotions Coordinator at Emmis Austin Radio, where I would eventually get elevated to the role of Promotions Director. I made a jump to C3 Presents in 2016 and stayed there as a Marketing Manager until June of 2022. Currently, I carry the title of Senior Manager, Regional Marketing for Alamo Drafthouse Cinema. Additionally, I have a variety of other entertainment and media-related interests that I take on in my spare time. There\'s a website, Side One Track One, that I started in 2006 that largely covers new music and film releases. I also produce and host a weekly radio show, 101X Homegrown, and book/maintain its monthly live series, 101X Homegrown Live. Furthermore, I regularly write entertainment-related columns for CultureMap.

Experience

1. Senior Manager, Regional Marketing

   Alamo Drafthouse Cinema

   Jun 2022 — Present · Austin, TX, US

   Plan, execute, and optimize new customer acquisition and guest engagement programs for Alamo Drafthouse theaters in Austin, San Antonio, Denver, Los Angeles, and San Francisco- Manage and mentor a team of Community Marketing Managers- Develop and nurture all local press and influencer relationships- Execute corporate marketing campaigns for the region- Develop and execute local advertising strategy and annual marketing/media budgets in partnership with leadership teams- Oversee all regional social media accounts- Develop and execute a strategy for working with local organizations and businesses to create effective partnerships- Secure Alamo Drafthouse representation at local events to increase brand awareness and drive new customer acquisition- Work cross-functionally with venue Operations, Sales, and Event teams to deliver against venue sales, marketing and revenue targets

Education

• Stephen F. Austin State University

  Bachelor of Arts (B.A.), Radio and Television

  2002 — 2006