John William Barger

About John William Barger

Content Marketing Manager with proven expertise in premium brand partnerships, influencer marketing, and strategic content creation. Managed $1M+ monthly marketing budget and $100K monthly influencer marketing budget and coordinated high-value media relationships including Wall Street Journal. EXPERTISE• Influencer Marketing & Campaign Management ($100K+ budget experience)• Premium Brand Partnership Development (WSJ, national and international publications)• Content Strategy & Creative Direction (Enterprise, Travel, Lifestyle, Hospitality, Fashion)• Social Media Marketing (Instagram, Multi-Platform Strategy)• Budget Management & ROI Optimization• Agency Coordination & Relationship Management• Talent Acquisition & Creative Team Building and Management• International Content Strategy (Europe, MENA markets)• On-Air Personality & Media Relations (NBC, HSN, RTL, Vox, and other national TV) PROVEN RESULTS Managed $100K influencer marketing campaigns Coordinated Wall Street Journal premium brand partnerships in US and MENA Led talent acquisition for content creation teams Developed international expansion strategies Created elevated travel and lifestyle content with consistent engagement On-air lifestyle expert featured on NBC Daytime (regular segment contributor) Published writer for regional and national publications (Tampa Bay Times, and others) EDUCATION• Master of Science in Integrated Marketing - NYU • Bachelor of Arts in Finance - University of Miami LANGUAGESFluent: English, French, Spanish, PortugueseWorking Proficiency: GermanElementary: Arabic, Italian CURRENTLY SEEKINGContent Marketing Manager, Senior Content Marketing Manager, Brand Marketing Manager, or Influencer Marketing Manager roles. Particularly interested in positions requiring premium brand relationships, influencer marketing expertise, international content strategy, or luxury/lifestyle brand experience.Open to remote opportunities worldwide and hybrid roles in New York, Florida, Chicago or major markets.#ContentMarketing #InfluencerMarketing #BrandPartnerships #PremiumBrands #TravelContent #LifestyleMarketing

Experience

1. Marketing Content Manager

   Genspark

   Sep 2025 — Present · New York, NY, US

   Led content marketing strategy and premium brand partnerships for AI-powered search platform, managing six-figure marketing budgets and high-value media relationships.KEY ACHIEVEMENTS:• Promoted within 6 months due to strong performance and organizational impact to lead social media strategy and manage communities for the US and English-speaking markets globally• Managed monthly influencer marketing budget, coordinating 50+ content creators and campaign execution• Maintained and developed premium brand partnership with Wall Street Journal through strategic agency coordination• Led end-to-end talent acquisition process for Instagram content creation team, conducting 50+ interviews and establishing quality standards• Achieved 8x audience growth in 6 months, doubling total reach in first 60 days through strategic content optimization • Developed strategic frameworks for international content expansion into Europe and MENA markets• Coordinated cross-functional relationships with external marketing agencies and freelance creative talent• Managed content calendars, quality control and brand consistency across Instagram, LinkedIn, and multi-platform presenceCORE COMPETENCIES:Influencer Marketing Strategy • Premium Brand Partnerships • Budget Management ($100K+) • Content Strategy & Creative Direction • Talent Acquisition & Team Building • Agency Relationship Management • Social Media Marketing • International Market Strategy • ROI Analysis & Campaign Optimization

Education

• University of Miami

  Bachelor of Science (BS), Finance, General

  2006 — 2010

• University of Miami

  Bachelor of Arts (B.A.), Fashion/Apparel Design

  2006 — 2010

• University of Miami

  Minor, Spanish, French, Arabic

  2006 — 2010

• New York University

  Master's degree, Marketing

Skills

• Social Networking
• Social Media Marketing
• Fashion History
• Events Coordination
• Board of Director Experience
• Modern Standard Arabic
• Fundraising
• Fashion Blogging
• Blogging
• Fashion Writing
• Publishing
• Styling
• Event Planning
• Luxury Goods
• Public Relations
• Spanish
• Charity
• Coordination
• French
• Fashion
• Entertainment
• Trend Analysis
• Corporate Communications
• Sales Management
• Marketing
• Management
• Non-Profits
• Fashion Design
• Personal Shopping
• Social Media
• Real Estate
• Apparel
• Fashion Illustration
• Nonprofits
• Luxury Brand Marketing
• Event Management
• Costume Design
• Champagne
• Jewelry
• Marketing Communications