John Haselden

About John Haselden

I’m a Senior Analytics Leader with 10+ years of experience building enterprise-wide…

Experience

1. Director, Digital Analytics

   Unum

   Mar 2022 — Present

   Established a Digital Analytics reporting team consisting of six Data Engineers & Analysts; leading the team to achieve an engagement rate of 100% through a collaborative culture, guidance, and mentorship. • Communicated the progress, results, and impact of digital initiatives with senior leadership and cross-functional stakeholders to drive strategy and facilitate data-driven decisions. • Provided analysis of online and offline business objectives for over 20 digital properties, delivering insights through actionable Tableau dashboards built on Google Cloud (GCP), BigQuery, Teradata, SQL Server, and SnowFlake. • Collaborated with enterprise partners such as User Experience (UX), User Interface (UI), Product Managers, IT & Engineering Partners to ensure proper utilization of insights to improve the digital user experience and increase customer satisfaction. • Provided recommendations for UX/ UI improvements leveraging qualitative / quantitative methods, customer feedback, and user research.

Education

• Otterbein University

  B.A. in Business Administration, Minor in Marketing Analytics, Business Administration, Marketing Analytics

Skills

• Digital Marketing
• Indesign
• Marketing
• Marketing Analytics
• Social Media
• Illustrator
• SEO
• Microsoft Excel
• Analytics
• Adobe Design Programs
• Conversion Optimization
• Google Adwords
• Research
• Sem
• Photoshop
• Google Analytics