John Canaday
Marketing Leader | Innovator | Connector
- Role
- Vice President, Marketing at Asm Global
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About John Canaday
Senior marketing leader with over 15 years experience in the sports and entertainment industry (brand, property and agency). Collaborative, innovative and results-focused. Highly skilled in Digital Marketing, Team Building, Sales, Revenue Generation, Event Management, Sponsorship and Consumer/Product Marketing. Finance degree and an MBA with an additional Masters in Sports Administration.
Experience
Vice President, Marketing
Jun 2022 — Present
Strategic lead in centralizing ASM\'s global marketing systems in support of a portfolio of 400+ venues. Key initiatives included paid digital (corp + venue), organic social (corp + venue), establishing a proprietary venue website solution (40+ sites), and CRM mapping.Departmental lead for Line of Business support, including key revenue programs (private events, premium experiences, commercial partnerships, business development, sustainability and F&B).Played a critical role in developing ASM Global\'s brand strategy, PR efforts, and global industry conferences/events planning in support of ownership\'s vision to package and sell the company.
Education
Indiana University Bloomington
Bachelor of Science - BS, Finance
1997 — 2001
Maastricht University
Study abroad program - International Business
2000 — 2000
Ohio University
Master of Business Administration - MBA, Master of Business Administration, Master of Sports Administration
2002 — 2004
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