John Watson
Founder, THE CRUX | Customer-Obsessed Product Innovation
- Role
- Worldwide Product Innovation Lead at Amazon Web Services (AWS)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About John Watson
I built Amazon\'s AI-powered innovation program. Now I bring it to your team. From insight to impact.At Amazon, I was a founding member of the AWS Digital Innovation program, where I led customer engagements and created AI-powered tools and methods used by innovation teams on six continents.Before Amazon, I built digital products at Sony and Dell and led digital strategy and transformation at PwC and Accenture—securing $100M+ in board approvals and working with executive teams across technology, energy, manufacturing, retail, media, financial services, healthcare, and space exploration.Most innovation fails because teams never find what customers truly need, or lose focus on it before launch. That\'s why I started THE CRUX.In climbing, the crux is the hardest part of the route—get through it and you summit, misstep and you fall. In innovation, it\'s finding what customers truly need and turning that into something they\'ll love. I help you get it right, from insight to impact.
Experience
Worldwide Product Innovation Lead
Jan 2025 — Present · Austin, TX, US
Education
The University of Texas at Austin
B.A.
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