John W. Rice
Director of Client Services - Senior Strategist/Creative Consultant
- Role
- Director of Client Services - Senior Strategist and Creative Consultant at Media Partners, Inc. Mpi
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About John W. Rice
The most effective marketing approach is simple, direct and authentic. The trick is…to coalesce all your research, data, emotion, strategy…all the content.into meaningful, powerful, articulate representations of your organization\'s communications and marketing mission. Basically…understand it all but get out of the way of it all…and be simple, direct and authentic. I am a strategically focused marketing executive and brand manager with a proven successful record. I am a creative and energetic branding and marketing professional, with more than 20 years experience creating, promoting and articulating the value of many national and local brands. Being focused, results-driven and a strong collaborator looking to be challenged in the professional environment, I thrive in fast-paced, fluid conditions. I bring broad expertise and consistency in production scheduling, quality management, team building, training, cost control and troubleshooting. I am accomplished in leading production teams to complete projects on time, within budget and with extraordinary effectiveness. I am a leader. The combination of hands-on experience, an understanding of the creative brain, a willingness to listen and a passion for developing excellence within all who are willing to engage in the enterprise…has always lead to simple, direct, authentic, EFFECTIVE communications and marketing creative. At WBTV I, through strategic planning, brand management, and marketing messaging using station owned on-air and paid outside media, I lead WBTV to see the most consistent growth in brand awareness and ratings performance in the past decade. I am an expert in identifying and driving audience motivations, exploring and developing key creative that will most impact that audience, and producing compelling creative that delivers the message. Communication? Intellect and emotion… …lead to knowing truth.
Experience
Director of Client Services - Senior Strategist and Creative Consultant
Jan 2022 — Present · Raleigh, NC, US
Education
The University of Texas at Austin
Bachelor's Degree
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