John van Stralen
Senior Director of Software Engineering @Samsung Ads
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WORK HISTORY
Senior Director of Software Engineering @Samsung Ads
Mountain View, CA, US
For Samsung’s digital advertising business unit. addressed DSP performance issues for underperforming ads by using Machine Learning and A/B Testing to optimize ad placement and ensure the right ad was presented to the right person at the right time- Identified inconsistencies about how Samsung Ads were displayed across the product line of 100+ TVs. Secured advocacy for the C-Suite to remedy the issue, collaborating with engineers worldwide to eliminate the inefficiencies and optimize the system. Leveraging machine learning (ML) and A/B testing results, found the most optimal content, lifting impressions by ~30%, adding a gain of $75M/year to top line revenue- Managing 90+ global engineers spread across multiple Scrum teams. Recognized for the ability to promote engagement, thereby increasing employee retention. Worked with the teams to build out the “Definition of Done” guarantee project consistency- Improved system uptime, once a critical issue, to a 99.99% uptime rate after initiating major design and product updates- Collaborating with Product and Sales teams, planned and implemented improvements in the Samsung Ads product offering that yield significant rate of return (ROI)- Successfully reversed downward employee morale trend through creating employee engagement concepts as well as actively promoting achievements within the organization. Result was that numerous staff members were promoted to managerial roles / roles of increased accountability- Planned and introduced new digital advertising platforms and products, teams with business side teams as well as other engineering groups to ensure product viability as well as that the proper privacy rules were in place- Collaborates with other global technology leaders across several department to plan and design new software and hardware architecture, project planning, front and back-end engineering as well as to institute SOPs and KPIs as related to cross-regional sites.
EDUCATION
San Diego State University
BS, Computer Science
SKILLS
ABOUT JOHN VAN STRALEN
An accomplished leader in software engineering and development with over 25 years experience developing, implementing and managing high traffic applications and websites on both the client and server sides. An experienced manager with solid strategic, organizational, and operational skills. An effective communicator able to work with teams worldwide- Experienced at building scalable Ad Tech applications serving over 20 billions requests per day. that grew the Samsung Ads revenue from $125M to $1B+ in 3 years- Strong operational skills - grew engineering team from 10 to 70+ engineers in 2 years by partnering with internal teams, HR and recruiting. Able to retain top talent while adding new high-level talent to the team- Optimization - Built engineering team that reaped $75M in addition revenue by optimizing inefficiencies inside the Samsung Ads ad serving technologies. This resulted in the Samsung Ads group reaping an additional $75M+ in advertising revenue- Technical expertise in modern cloud-native tech stack including microservices, Kubernetes, distributed systems, and big data- Piloted introduction Agile methodologies along with CI/CDt tool/processes o strategically lead and deliver world-class high-availability services. Responded faster to projects and rapidly scaled operations to new locations to support aggressive growth- Experience leading an organization that has developed and operated high transaction (web/mobile/client/backend) services in a 24/7 operational environment with 99.9 or better availability.**Core Competencies**Engineering Leadership, Product Strategy, Leadership Development, Organizational Design, Lean / Agile, Process Engineering, Continuous Improvement, Program Management, Cloud Computing, Platform Engineering, System Architecture, Distributed Systems, BI & Data Analytics, DevOps & SRE, Continuous Delivery
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