John Brown

About John Brown

I\'m a content and brand development expert who generates results through strategic…

Experience

1. Principal

   Storyworks, Llc

   Jun 2011 — Present · Atlanta, GA, US

   Brand development. content creation and marketing consulting business focused on providing brand definitions and identities, content strategy and comprehensive marketing plans for clients in multiple verticals.• Create written content including brand standards, naming conventions, press releases, POV statements, SEO/M copy, bylined editorial pieces, web copy, taglines, etc. Additional executive writing and positioning for individual C-Suite clients.* Provide short, medium and long-term content strategy and brand development recommendations to clients that enhance existing and planned business goals• Lead clients through extensive brand discovery process to reveal individual stakeholder and organizational perceptions, strengths and weaknesses, brand truths as well as short and long-term business goals• Conduct detailed analysis of existing client marketing plans including asset allocation, competitive landscape, budgetary restraints and opportunities, social media use, branding strengths and weaknesses, search engine optimization and networking capabilities• Conduct thorough competitive environment analysis for clients including 360° overview of marketing initiatives, marketplace positioning, successes and failures• Provide critical overview and analysis of all client marketing materials including creative relevance, branding strengths and weaknesses, design integrity as well as change opportunities• Key client categories include commercial and residential real estate, tech start-up, medical and legal• Founded practice to serve businesses of varying sizes in their marketing & branding efforts

Education

• Auburn University

  BA, Political Science, English, French

  1983 — 1987

Skills

• Sales
• Integrated Marketing
• Event Planning
• Crm
• Restaurant Management
• Entrepreneurship
• Social Networking
• Public Relations
• Social Media Marketing
• Digital Marketing
• Sales Management
• Operations Management
• Advertising
• Event Management
• Strategic Planning
• Management
• Strategy
• Marketing
• Project Management
• Creative Direction
• Training
• Personnel Management
• Social Media
• Marketing Strategy
• Broadcast
• Leadership
• Digital Media
• Television