John Swinburn
Senior Brand, Product and Planning Manager @Lowell
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WORK HISTORY
Senior Brand, Product and Planning Manager @Lowell
Leeds, GB
I lead on initiatives that transform brand engagement and drive revenue generation at Lowell. • Developed Brand Strategy to lift direct response channels• Improved web registration email campaigns, increasing average revenue per email from £0.20 to £2.07 through enhanced segmentation. • Managed cross-departmental digital transformation projects, resulting in a streamlined contact centre and £4.2 million shift in operational costs.• Utilized Talkwalker for social insights, shaping effective messaging and reinforcing brand identity.
EDUCATION
Lincoln University (NZ)
B Comm Ag, Marketing and Business studies
SKILLS
ABOUT JOHN SWINBURN
I am an experienced, motivated and results oriented sales and marketing professional. I have a wide range of skills across on and offline marketing channels, B2B and B2C. These include, but are not limited to strategic planning, brand development, digital transformation, marketing automation, SEO, PPC, social media management, content creation and amplification. More and more I am integrating AI into my workflows, to improve productivity, drive creativity and help write the minutes of the last meeting.I am highly experienced at delivering proven results, working to agreed CPA and ROI targets.The user journey to conversion is measured and optimised through a range of micro conversions such as manipulating the CPCs in PPC, securing stronger CTRs as a result of carrying out CRO on the CTA and optimising the media buy on a CPM basis. Specialties: search engine optimisation (SEO), pay per click campaign management (PPC), marketing automation, 360 degree content creation and distribution, social media (paid and organic) email marketing, strategic planning, partnership working, sales pipeline development, print production, direct mail campaign management, CRM development, and staff management.
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