John Stratton
Group Campaign Manager - Cash for Kids @Bauer Media Group
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WORK HISTORY
Group Campaign Manager - Cash for Kids @Bauer Media Group
Responsible for the project management and delivery of multi-brand Cash for Kids campaigns including Cash for Kids Day, the Sports Challenge & Mission Christmas. Working with all Bauer Media Audio content, production, news and commercial teams to deliver bespoke fundraising mechanics for each radio brand, alongside delivering ‘common thread’ audio, video and visual assets for each campaign. Support Bauer Media Audio commercial and branded content teams to deliver campaign partnerships. Delivery of bespoke single-brand fundraising or awareness building campaigns across the year (for example the Absolute Radio Period Poverty campaign in 2023).Drive the Cash for Kids social media strategy across the UK to deliver engagement increases and drive consistency.Produce video content for national brand opportunities as required (e.g. on screen ads for Hits Radio Live events).
EDUCATION
University of Northampton
BSc, Business, Law & Economics
SKILLS
ABOUT JOHN STRATTON
Track record of successfully delivering fundraising appeals and campaigns for the UK\'s biggest commercial radio networks for 15 years (so far!) Proceeded with over a decade of experience in commercial radio programming, marketing and events Strong work ethic, passion to succeed and impeccable attention to detail Delivery of the first network-wide charity appeal on the Heart Network, alongside growing income & engagement for appeals on the Capital Network, Classic FM and LBC Delivery of the first Global\'s Make Some Noise appeal across all of Global\'s nine radio brands Delivery of all major annual on-air fundraising appeals across Bauer Media\'s radio brands since 2021 (Cash for Kids Day, Sports Challenge, Mission Christmas) Skilled in video and livestream/virtual event production🧠Trained Mental Health First Aider and passionate mental health advocateThree facts about me; I drink FAR too much coffee I have an unhealthy fascination with US Politics (let\'s talk about Trump!) I can pretty much recite every episode of Friends word-for-word (how YOU doin\'!)
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