John Storer
Principal Consultant Employer Brand, Candidate Experience & Technology @Equinor
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WORK HISTORY
Principal Consultant Employer Brand, Candidate Experience & Technology @Equinor
London, GB
Candidate Experience & Analytics Lead / Product Owner (2024–Present)- Lead candidate experience and analytics strategy, improving how recruitment performance is measured and optimised - Act as product owner for HR platform capabilities, translating business needs into scalable solutions and prioritised roadmaps - Partner cross-functionally with HRIS, analytics and engineering to ensure integrated systems and reliable recruitment data - Designed employer brand measurement frameworks and dashboards to support insight-led decision-making - Led CRM (Beamery) strategy and implementation planning, defining use cases, operating model and content approachCampaign Lead & Process Optimisation (2019–2024)- Led multi-market emerging talent strategy (c.400 hires annually), integrating research, content and campaigns - Delivered 39% YoY growth in applications through targeted audience segmentation and optimisation - Reduced failed screening rates by improving targeting and candidate journey design - Expanded content ecosystem (+80%) across owned and paid channels - Delivered ~€100k annual savings through channel and vendor optimisation
EDUCATION
University of Lancashire
BA Hons, Journalism and English Literature
University of Lancashire
Bachelor's degree, English Literature and Journalism
ABOUT JOHN STORER
Employer brand leader with 14+ years’ experience helping organisations attract, engage and convert talent through insight-led strategy, content and technology.I specialise in connecting employer brand, candidate experience and data—building joined-up ecosystems that improve hiring outcomes, not just awareness.At Equinor, I work at the intersection of employer branding and HR technology, partnering with HRIS, analytics and engineering teams to ensure platforms and data enable better decisions and more effective talent attraction. My focus is always on outcomes: improving conversion, quality and experience across the candidate journey.Key areas of focus:• Employer brand and talent attraction strategy• Candidate experience and journey optimisation• CRM and long-term talent engagement• Analytics, measurement and insight frameworks• Content and campaign ecosystemsRecent impact includes increasing applications by 39% year-on-year, improving screening efficiency and building the data and platform foundations for more scalable, insight-driven recruitment.I’m particularly interested in how data, AI and evolving platforms are reshaping employer brand—and how teams can apply these in practical, human-centred ways.Open to conversations around employer brand transformation, candidate experience and talent engagement strategy.
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