Jenna Johnston Bosscher

About Jenna Johnston Bosscher

Creative and dynamic marketing leader with 7+ years of proven success executing full-funnel marketing plans, driving brand awareness, and executing strategic growth initiatives for early-stage companies. Natural self-motivator who combines strategic vision with tactical execution. Excels at using leadership, data-driven decision-making, and relationship building to deliver measurable results that exceed organizational goals.Community is everything. Let\'s connect!j••••••••@gmail.com(51••••••22

Experience

1. Marketing Manager

   Brand\'s Best Friend

   Apr 2024 — Present

   Implement a full-scale CRM and marketing automation system, streamlining proposals, client scheduling, and lead nurturing, boosting conversion rates while reducing administrative workload.Launch integrated content campaigns across email, blog, social media, and thought leadership that generate 1,500+ new subscribers and maintain a 45%+ email CTR, with targeted outreach to trade show attendees and event prospects driving strong pre/post-event engagement.Increase booked trade show meetings by 300% and qualified leads by 700% through personalized Amazon listing analysis and segmented email strategies.Lead event prep and execution for two major trade shows annually; the first event under my leadership achieves company record for meetings booked and clients closed within 3 months.Grow LinkedIn following by 189% in under a year through consistent, strategic brand storytelling and thought leadership.Secure earned media in PetFood Processing, one of the industry’s top trade publications, and contribute multiple bylined articles to position the brand as a category authority.Book podcast appearances on 5 of the industry’s leading shows—driving 10+ qualified leads over 12 months and building brand trust with a niche B2B audience.Shift the company’s marketing model from outbound to inbound within 6 months, laying the groundwork for scalable lead generation and long-term growth.

Education

• Grand Valley State University

  Bachelor of Science (B.S.), Health Communications with a Minor in Advertising/Public Relations

  2013 — 2017

Skills

• Microsoft Word
• Event Planning
• Customer Service
• Marketing
• Research
• Teamwork
• Website Development
• Articulate Storyline
• Email Clients
• Webinars
• Wordpress
• Microsoft Powerpoint
• Public Relations
• E-Learning Modules
• Social Media
• Social Networking
• Microsoft Office
• Sales
• Health Promotion
• Management
• Powerpoint
• Microsoft Excel
• Communication
• Lms Administration
• Leadership
• Marketing Communications
• Videoscribe
• Public Speaking